A great carpet experience, starts with selecting the most suitable carpet for your specific needs, and then following a good carpet care programme from day one.

Use good quality walk-off mats at entrances, to reduce foot borne dirt and kitchen grease from being walked into the carpets.

· For best results, vacuum your carpet regularly – even daily in high traffic areas – and thoroughly to prevent soil from settling into the pile and to remove fibre shed.

· Ensure that the vacuum cleaner is on the carpet setting and that beaters or brushes are retracted to avoid damaging the pile.

· Remove marks and stains immediately to prevent the spillage from penetrating the fibre and becoming fixed – this can make the difference between a spill and a stain.

· Maintain heavy traffic routes with a quality carpet cleaning powder from time to time.

· While good day to day carpet care will keep your carpets clean for longer, do not delay having your carpets deep-cleaned by a reliable professional – generally once a year.

· Do not use any chemical process without first checking its safety or suitability, especially on natural fibres. If unsure about any carpet treatment, contact a professional

Remember that the care you give your carpet will reward you with the enduring pleasure only a well maintained carpet can provide.